Is this a weird comparison? Yes it might sound to some while other might have already guessed what I am talking about.
“We are so much deeply, truly and madly in love with dentistry.”
This is a common phrase where in dentists explain their love, skill and passion for dentistry.
But do you know what does dentistry involve?
Most of us would be like DENTAL SKILLS and MONEY.
But it involves more than that. In this ever changing global world, money cannot buy you everything not at least the ethos, pathos and logos which is the crux of any dental practice.
Ethos is nothing but set of beliefs, ideas and values about the behavior and relationship of a group.
Pathos is the emotional appeal you can give to your patients.
Logos is the logical appeal you can give your patients.
Aristotle in his three rhetorical appeals enlisted states that ethos pathos and logos are the rhetorical appeals for building a brand and